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In-N-Out Burger earned high scores in nearly every consumer satisfaction category of this year’s Consumer Picks survey.
In-N-Out scored especially high on brand loyalty, food quality and service.
The chain posted the top True Loyalty score, with 63% of respondents saying their visits are driven by a true desire to experience In-N-Out brand, as opposed to convenience.
Despite today’s on-demand economy, In-N-Out fans are willing to sacrifice convenience for their Double-Double.
The brand often draws long drive-thru lines, but customers still leave happy.
In-N-Out had the highest score for service in the survey, with 70% saying it was “best in class” or “above average.”
It earned top scores among all brands for freshness, taste, service and high-quality food.
Vice president of operations Denny Warnick said the chain’s formula for success is sticking to the same limited menu of fresh, never frozen, burgers and fries.
In-N-Out butchers and produces its own beef patties, which are delivered to its restaurants from three patty-making facilities in California and Texas.
h of the chain’s more than 330 restaurants in California, Utah, Oregon, Texas, Arizona and Nevada are strategically located within a day’s drive to a plant.
The Snyders opened the first In-N-Out across the street from their house in Baldwin Park, California. The company is now run by their granddaughter, Lynsi Snyder.